Upcoming Events · Carousel
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The fall tour in one post: New York, Dallas, Atlanta and Brooklyn, with a city-per-slide layout that let us reuse the template as dates were added.
Marlee Bland
I tell brand stories, plan the strategy behind them, and build the tools that keep them running.
I'm a senior at Duke studying Computational Media. Right now I run Instagram for Liberation of Flowers, an indie fragrance brand that just launched its first collection. Before that I spent a summer at HBO Max and one on set at IL MAKIAGE. I also co-founded Creator Lab, Duke's community for student creators.
I'm just as comfortable in front of the camera as behind it: producing, directing, shooting and editing. I'm scrappy. If I don't know how to do something, I figure it out, and some of my favorite work started as a problem I had to get creative around.
An independent fragrance house founded by Sima Sistani, former CEO of WeightWatchers and co-founder of Houseparty. Each scent in the debut Inflection Point Collection is tied to a turning point in her own story, with original art on every bottle.
I took the account through the Inflection Point Collection launch: a ten-day countdown, scent reels for each fragrance, press and event carousels, and recaps from every in-person stop. I work directly with Sima and plan, shoot, edit and caption most of what goes up.
Dry Down Diaries Press · Carousel
Turned a press feature into a quote carousel, pulling the founder's best lines and pairing them with packaging shots.
No. 3 Peace Offering · Carousel
A slower, moodier set built around one scent. Part of a three-post series, one per fragrance.
Behind the feed
The content tracker
A Notion planner the whole team works out of. Every post moves through the same pipeline, the grid preview shows the feed before it goes live, and the founder's notes live on the card instead of in texts.
- Idea
- Plan review
- In production
- Changes needed
- Approved
- Final review
- Scheduled
- Posted
| Post | Format | Stage | Post date |
|---|---|---|---|
| Vermillion Recap Carousel | Carousel | Posted | Oct 21 |
| Discovery Set Unboxing | Reel | Posted | Oct 22 |
| Process / Feeling / Fragrance | Carousel | Final review | Oct 23 |
| Plot Twist Vibey Carousel | Carousel | Final review | Oct 27 |
| Stockist: Scentbar / Luckyscent LA | Static | Plan review | Oct 31 |
| ScentXPlore Phone Ringing UGC | Reel | Plan review | Oct 31 |
| Affirmation Reel 04 | Reel | Plan review | Nov 9 |
Grid preview
Drag cards to reorder and see the feed before anything posts.
One place for feedback
Briefs, captions, hashtags and approvals all sit on the card.
Daily sync
A cleanup pass keeps grid order and the Drive asset folders matched to the planner.
02 · Summer 2026 · Design Management Intern
HBO Max
Warner Bros. Discovery's Concept & Design Studio in New York. I sat between creative and project management, with eyes on merch, key art and catalog work.
- Managed comms between business partners and designers across 6 FAST channel stunt campaigns, including logo exploration for "US of Flay."
- Ran the airline partnership pipeline: 5 title cards and 4 email blasts, August through November.
- Built the mood board and booth concept for the Apex content sales catalog.
- Set up an inventory and location-tracking system for merch that the team kept using after I left.
Slides from my end-of-summer internship recap.
03 · Summer 2025 · Growth Marketing Intern
IL MAKIAGE
Performance video in New York. Every concept got shot, tagged and tested, so I learned to write for what the data said.
- Wrote creative briefs and scripts for paid ads, built so messaging and visuals could be tested against each other.
- Led an influencer push: sourced 20+ creators, wrote their briefs, negotiated contracts and got product shipped.
- Worked on set across in-house shoots: props and wardrobe, slating, and on camera as talent for the Setting Spray launch.
- Tagged footage against quality checklists to track top performers, and tested new formats with generative AI tools.
The production deck · CVP 2.0, August 2025
6 of 90 slides · swipe →
The walk-through for a four-day shoot. I built out the capsule wardrobe boards and helped put together the look references the team shot from.
On set
04 · 2023 to now · Co-founder & EVP
Creator Lab
We started as an informal group of Duke creators. Now it's the school's leading creative, pre-professional community, with speaker events, alumni panels and brand partnerships.
79active members
7.4Kfollowers on our own channels
670K+views
1.8M+combined followers across members
From a partnership pitch deck I helped put together.
Also
Earlier work
- Campus Enterprises, Director of Marketing. Sent 45+ segmented email campaigns to 16K+ students and helped hit a record $100K in revenue in six months.
- City of Hickory, IT & Communications Intern. Scripted, filmed and edited 2 long-form YouTube interviews and 10+ short-form videos for Instagram and Facebook.